If you are looking for a dessert that screams “adorable” but requires minimal brainpower, these Strawberry Kiss Cookies are exactly what you need.
Let’s be honest! We all love a complex baking project now and then, but sometimes you just want a serious sugar fix without destroying your entire kitchen.
That is where these pink beauties come in to save the day.
Obviously, these are a total slam dunk for Valentine’s Day because of the vibrant color, but they are honestly a hit year-round.
They look super impressive on a dessert tray, like you spent hours piping and mixing, but they are secretly one of the easiest recipes you will ever make.
We are talking a one-bowl situation that comes together in under 30 minutes.
So, if you’re ready to be the hero of the potluck (or just want to treat yourself because, let’s face it, you deserve it), grab your mixer.
These cookies are calling your name. Let’s get baking!
Why You’ll Love This Recipe
Strawberry kiss cookies are soft, buttery, and lightly sweet, featuring a sweet chocolate center that melts perfectly with each bite. They are fun to make, simple to shape, and irresistible to eat, offering a nostalgic and playful baking experience.
Key Reasons to Love Them:
- Soft, tender cookie that’s flavorful and comforting.
- Sweet strawberry-flavored chocolate centers add a playful twist.
- Simple to shape and bake, perfect for beginners.
- Ideal for parties, gifts, or sharing with friends and family.
- Sweet aroma fills the kitchen, creating a comforting atmosphere.

🔥 For more fruity Valentine’s cookies, try heart thumbprint cookies, soft strawberry cheesecake cookies, or festive red velvet blossom cookies, all perfect for gifting.
How to Get Your Strawberry Kiss Cookies Just Right
Since this recipe uses a cake mix shortcut, it’s incredibly easy, but a few small details make the difference between a flat, sticky mess and a bakery-style treat.

1. Don’t Skip the Chill Time
Cake mix dough is significantly stickier and softer than traditional cookie dough because of the oil content.
If you skip the 1-hour refrigeration step, the dough will be a nightmare to roll into balls, and the cookies will spread into flat pancakes in the oven.
If the dough gets too warm between batches, pop the bowl back in the fridge for 10 minutes.
2. The Frozen Kiss Trick
The biggest challenge with “blossom” style cookies is keeping the Hershey Kiss from melting into a puddle.
- Unwrap your chocolate kisses and place them in the freezer while the dough chills.
- When you press a frozen chocolate into the hot cookie, it holds its iconic shape much better against the residual heat.
3. Respect the Extra Flour
You might wonder why the recipe calls for an extra 2 tablespoons of all-purpose flour when you are already using a cake mix. Do not leave this out!
This small amount gives the cookie just enough extra structure to hold a round, puffy shape rather than flattening out.
4. Press Gently, Then Hands Off
As soon as the baking sheet comes out of the oven, press the kisses into the center immediately.
Push down just enough to secure the chocolate, but not so hard that you crack the edges of the cookie.
Once the chocolate is on, do not move the cookies. The heat from the cookie will soften the chocolate completely (even if it looks solid). If you bump the tray, the tip of the kiss will collapse.
Let them cool until the chocolate hardens again.
5. Don’t Overbake
Pink cookies tend to brown quickly, which ruins the pretty pastel look.
Pull them out of the oven when the edges are just set, and the tops look slightly puffy and underdone.
They will continue to cook and firm up on the hot baking sheet as they cool.
6. The Sugar Coating
For an extra “sparkle,” try rolling the dough balls in coarse sparkling sugar or sanding sugar instead of regular granulated sugar.
The larger crystals catch the light better and add a delightful crunch to the exterior.
Easy Baking Tips That Have Worked for Me
Creaming the butter and sugar until light and fluffy is satisfying, as the mixture becomes soft and silky, ready to form the base of a tender cookie.
Adding strawberry flavor and forming the dough into balls makes the process fun and interactive, especially when pressing a chocolate kiss into the center of each one.
As they bake, the dough puffs gently while hugging the chocolate, creating a perfect pocket of sweetness.
The smell of vanilla and berries fills the room, making it almost impossible to wait for them to cool.
When ready to taste, the cookies are soft, tender, and perfectly balanced between buttery dough and sweet strawberry chocolate.
Variation Tips
The beauty of using a cake mix base is that it’s incredibly versatile. Here are a few ways to twist this recipe to fit your cravings or the occasion.
1. Strawberries & Cream Version
If you prefer a creamier, lighter flavor profile, swap the classic milk chocolate Hershey Kiss for a Hershey’s Hug (the white and milk chocolate striped ones) or a solid White Chocolate Kiss.
The white chocolate pairs beautifully with the fruit flavor, making it taste like a strawberry milkshake.
2. The Crinkle Cookie Twist
Change the texture and look by rolling the dough balls in powdered sugar (confectioners’ sugar) instead of granulated sugar before baking.
As the cookies spread in the oven, the white sugar coating will crack, creating a beautiful “crinkle” effect against the pink dough.
3. Valentine’s Day Overload
Skip the granulated sugar rolling and roll the dough balls in festive sprinkles—think red, white, and pink nonpareils or sanding sugar.
This adds a fun crunch and makes them look extra celebratory for February 14th.
4. A Gooey Surprise
For a more decadent treat, use filled Kisses (like the ones filled with caramel, truffle, or marshmallow cream).
When you bite into the cookie, you’ll get a soft, gooey center alongside the cakey cookie texture.
5. Real Fruit Flavor Boost
Cake mixes can sometimes taste a bit artificial. To punch up the authentic strawberry flavor, crush ½ cup of freeze-dried strawberries into a fine powder and mix it directly into the batter.
It adds a tart, zesty kick that cuts through the sweetness.
6. Gluten-Free Adaptation
This recipe is very easy to make gluten-free.
- The Mix: Use a standard 15 oz Gluten-Free Yellow or Vanilla Cake Mix (since GF strawberry mixes are rare). Add a few drops of red food coloring and a teaspoon of strawberry extract.
- The Flour: Swap the 2 tablespoons of all-purpose flour for a 1:1 Gluten-Free flour blend.
7. Lemon-Berry Fusion
Add 1 teaspoon of fresh lemon zest to the batter. The citrus oil brightens up the strawberry flavor and adds a refreshing aroma that smells amazing while baking.
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How to Properly Store Your Strawberry Kiss Cookies
Because these cookies are soft and cake-like, they need to be stored carefully to prevent them from drying out or getting smashed. Here is how to keep your Strawberry Kiss Cookies fresh and delicious.
1. Room Temperature (Best for 3–5 Days)
Store the cookies in an airtight container. Because the Hershey Kiss protrudes from the top, you cannot stack these tightly like flat cookies.
Place them in a single layer. If you need to stack them, place a sheet of wax paper or parchment paper between the layers, and offset the top layer so the cookies sit in the gaps between theKisses below, rather than balancing on the chocolate points.
Keep the container in a cool, dry place. If your kitchen is warm or sunny, the chocolate centers may soften or bloom (turn white).
2. Freezing (Best for up to 3 months)
Because of the delicate chocolate top, it is best to place the baked, cooled cookies on a baking sheet in the freezer for about 1 hour until hard.
Once solid, transfer them to a freezer-safe container or heavy-duty bag. The pre-freezing prevents the Kisses from getting crushed when packed together.
When you are ready to eat, remove the cookies from the container and let them thaw on the counter for about 30 minutes. This prevents condensation from making the sugar coating sticky inside the bag.
3. Refrigeration (Not Recommended unless necessary)
The refrigerator tends to dry out cake-mix cookies faster than room temperature storage. It’s best if you avoid this if possible.
If you live in a very hot climate where the chocolate Kisses are melting on the counter, you can store them in the fridge for up to 1 week.
Ensure the container is sealed very tightly to lock in moisture.
4. Storage Mistakes to Avoid
Never put the cookies into a container while they are still warm.
The heat will not only melt the chocolate Kisses, but the trapped steam will make the sugar coating dissolve and turn the cookies into a sticky, soggy mess.
Do not try to stack these too high. The weight of the top layers can crack the soft cookies on the bottom or flatten the chocolate tips.
Use a wide, shallow container if possible.
FAQs
Can I substitute butter for the vegetable oil?
Yes, you can use the same amount of melted butter instead of vegetable oil. However, be aware that this will slightly change the texture. Oil typically creates a softer, puffier cookie (classic for cake mix recipes), while butter will result in a flatter, crispier cookie with a richer flavor.
Why is my dough too sticky to roll?
Cake mix cookie dough is naturally much stickier than standard cookie dough. If it is unmanageable, it usually means it hasn’t been chilled long enough. Ensure you refrigerate the dough for the full hour. If it is still sticky, try lightly oiling your hands or dusting them with powdered sugar before rolling the balls.
Do I really need to add the extra flour?
Yes, please do not skip the 2 tablespoons of all-purpose flour. Since many cake mix brands have reduced their box sizes (from 18.25 oz to 15.25 oz) over the years, the extra flour helps stabilize the dough. It ensures the cookies stay puffy and round rather than spreading out into flat disks in the oven.
Can I put the Hershey Kisses on before baking?
No, you should wait. If you bake the chocolate kisses in the oven, they will melt completely, lose their shape, and potentially burn. For the classic “blossom” look, press the kisses into the center of the cookies immediately after you take the baking sheet out of the oven.
Can I freeze the dough for later?
Absolutely. You can roll the dough into balls and freeze them in a freezer-safe bag for up to 3 months. When you are ready to bake, let the dough balls sit on the counter for about 15–20 minutes to thaw slightly, roll them in granulated sugar, and bake. You may need to add 1–2 extra minutes to the baking time.
Strawberry Kiss Cookies
22
servings10
minutes8
minutesSoft strawberry kiss cookies topped with chocolate kisses make an easy, festive dessert for Valentine’s Day or holiday baking.
Ingredients
1 box strawberry cake mix
2 eggs
¼ cup vegetable oil
2 tablespoons all purpose flour
1 tablespoon milk
granulated sugar - for rolling
Hershey Kisses
Directions
- MiIn a large mixing bowl, whisk together the eggs and vegetable oil until the mixture is smooth and fully combined.
- Gradually stir in the strawberry cake mix and the all-purpose flour. Add the tablespoon of milk and continue mixing just until a soft, unified dough forms.
- Cover the bowl with plastic wrap and place it in the refrigerator. Allow the dough to chill for at least 1 hour (this makes it much easier to handle).
- Preheat your oven to 375°F. Line two baking sheets with parchment paper and set them aside.
- Remove the dough from the fridge. Using a #30 cookie scoop (or measuring about 2 tablespoons per cookie), form the dough into round balls. Roll each ball generously in the granulated sugar until coated.
- Bake the cookies one sheet at a time for 8 to 10 minutes. Tip: Keep the unbaked dough balls in the refrigerator while the first batch is in the oven to keep them firm.
- Remove the cookies from the oven. While they are still hot and soft, immediately press a chocolate Hershey Kiss into the center of each cookie. Press down gently just until the chocolate is nestled securely.
- Let the cookies cool completely on the baking sheet or a wire rack to allow the chocolate to set before transferring them to a container.
